August 25, 2011
New Rules For South Carolina Lawyer Ads
The South Carolina Supreme Court has amended its rules governing solicitation of clients.
New language in Rule 7.2 requires that advertisements be "predominately informational."
The new language on testimonials is underscored:
(d) contains a testimonial about, or endorsement of, the lawyer
(1) without identifying the fact that it is a testimonial or endorsement;
(2) for which payment has been made, without disclosing that fact;
(3) which is not made by an actual client, without identifying that fact;
(4) which does not clearly and conspicuously state that any result the endorsed lawyer or law firm may achieve on behalf of one client in one matter does not necessarily indicate similar results can be obtained for other clients.
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