Call Tony The Tiger...

The Arizona Disciplinary Commission has imposed a reciprocal public reprimand based on a sanction imposed on an attorney in Nevada. The misconduct involved a ten second radio advertisement that ran in Nevada several times over a period of several months. The ad was in Spanish and played on a Spanish language radio station. The attorney paid over $19,000 for the spot.

The ad was prepared by the attorney's employee and was based on a California ad. It told the listener that a victim of an auto accident was entitled to $15,000. It then said "Call Tony the Tiger [attorney's last name] at [phone number]."

The attorney did not speak fluent Spanish and had not sought an English translation prior to approving the ad for radio play. (Mike Frisch)