May 14, 2008
Law Firm Marketing
A section of the District of Columbia Bar is sponsoring a session on law firm marketing on May 20. The blurb from the bar's web page states:
The program is premised on the growing number of law firms that are starting to see the long-term benefits of tapping into their alumni network and maintaining good relations with attorneys who leave. Law firms realize the importance of having well-placed alumni who can help recruit for and promote their firms as well as provide opportunities for business referrals.
Participants of this program will learn about what law firms are doing to assist and stay connected to their alumni at all career stages—associates who do not make partner, associates who choose to practice law in another environment, partners who no longer fit in the firm’s long-term plans, and attorneys who pursue alternative career paths.
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