November 22, 2006
SOX Compliance May Be Growth Niche for Mid-Size and Smaller Law Firms
That's the astute observation of Tom Kane on his Legal Marketing Blog, following on a study that shows compliance with Sarbanes-Oxley is the corporate world's new #1 expressed headache and need. Fully 86% of companies surveyed rated SOX as their main concern. That leaves room for one or two attorneys in even smaller firms to master the field and create niche marketing in an area of growth, Kane reasons.
Previously and elsewhere (here, here, and here), it has been noted that publicized SEC measures promising to ease compliance costs are likely to be half steps, at most. So Kane's prediction and advice does not seem undermined even by recent publicity suggesting--perhaps mostly as wishful thinking--that there's a more flexible SOX in the future. [Alan Childress]
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