August 19, 2012
Can't Beat the "Real Thing" (Or why LLB posts have been adding music video clips to recent posts because music is the universal language)
It's not unlike Mad Men don't know that commercial jingles have a certain stickiness. Remember Coke's wildly popular 1971 Hilltop singers ad? It was preceded and followed by snippets of the jingle message used in it.
Will we see AALL and vendor pitches producing similar ad jingle series based on their repetitious rhetroical messages to sell their "real thing" POVs across ? Might be a good idea for AALL to produce musicial renditions of their FAQs. Ditto for push-back "Dear Colleagues" and "Valued Customers" boilerplate letters from TR Legal. [JH]
The Precusor to the Hilltop Singers Ad: The relatively unknown 1969 radio commerical "It's the Real Thing" and "Coca-Cola is Coke" Jingle Performed by The Fortunes
The Mad Men Landmark Pitch: I'd Like to Buy the World a Coke Commercial, 1971
A Circa 1972 Follow-up.
And, Of Course, the 1990 "Hilltop Reunion" Super Bowl Ad. It featured the original singers and their children, and culminating in a medley of the original ad lyics and the then-current "Can't Beat the Real Thing" follow-up jingle.