February 23, 2012
Bronze, Really? Thomson Reuters nickel-and-dimes AALL Annual Meeting sponsorship again
Not trying to be competitive with our friends up north but apparently we in the US are not responsible for as much buying power as CALL/ACBD members are to earn a Gold sponsorship for AALL's annual meeting from Thomson Reuters. Once again, TR earns the "Cold Enough to Freeze the Balls Off a Brass Monkey" award for doing the AALL sponsorship thing on the cheap.
|CALL/ACBD Toronto, May 6-9, 2012||AALL Boston, July 21-24, 2012|
AALL sponsorship levels aren't exactly expensive for our major vendors considering how much US law library cash flows into vendor coffers each year. For the 2012 Boston Meeting they are:
- Gold Sponsorship Contributors: $65,000 or more;
- Silver Sponsorship Contributors: $25,000 to $64,999; and
- Bronze Sponsorship Contributors: $5,000 to $24,999.
Just how much under the $25,000 threshold was the miserly Thomson Reuters contribution? Don't know but to view each sponsor's contributions, go here.
Is this how "West values its partnership with AALL members"? I'm thinking many Boston attendees who attended Philly last year also may be scoping out TR Legal's Exhibit Hall footprint. Smaller than last year? Damn, I forgot to take a tape measure last year. Maybe this year because TR Legal's square footage in Philly was the smallest any regular AALL partygoer could remember.
Perhaps I'm jumping the gun. See Philly 2011 Sponsorship Update: Welcome Thomson Reuters for Coming to the No-Limit Texas Hold 'em Table with a Chip Count Between "$5,000 to $24,999" (June 8, 2011) which updated Is Thomson Reuters Going to Be a Sponsor for AALL's Annual Meeting in Philly This Year? (Feb. 28, 2011). Maybe West needs to shed some West before anteing up for its AALL sponsorship gamble. See today's earlier post, WEXIS Assets on the Auction Block. [JH]
Part of the problem is that (as I have been told) AALL doesn't count the major party TR throws every year that I am sure costs a pretty penny. Last year's party at the Reading Terminal Market was one of the best ever! So sure Lexis and Bloomberg are gold sponsors but they don't throw any major parties (in fact didn't Lexis stop sponsoring the opening event?). Considering the number of attendees each year do you think TR should stop hosting the event and instead contribute more money to AALL? My personal opinion is no.
-- Hi Caren, I don't believe AALL should count the parallel universe of vendor activities, first. There are specific annual meeting sponsorship opportunities available with a price list no less that determines sponsorship contributions. OK, some may be AALL SIG breakfasts -- meaning, I can't remember! However, if AALL wants to list pricing for party opportunities and add that to the tally, it can. I believe, however, it would be wise not to since a party is simply a party. -- Joe
Posted by: Caren Biberman | Feb 23, 2012 5:59:17 AM