November 2, 2011
Some BNA Content Showing Up in Google News
Maybe I've been missing something all these years with BNA. I was surprised to see some BNA news reports showing up in Google News. I was even more surprised when I discovered that the referenced text was completely accessible without a subscription. The BNA home page with other news links is here. Could the new sales strategy be to use some BNA news content in a web magazine presentation as a teaser for the premium content safely tucked away behind the paywall? Showing up on Google News is a great way to get the BNA name in front of more eyeballs. What other surprises await? [MG]
Maybe Bloomberg Law has a smarter marketing strategy than BNA did. I wouldn't be surprised.
Posted by: Laura Justiss | Nov 4, 2011 8:16:58 AM