June 27, 2011
"Our research today will help Thomson Reuters develop products that will be most useful to your profession."
So I received a semi-mass emailing from some Thomson Reuters Market Research senior analyst (think, he must be 25-years old as opposed to a 21-year old for "senior" analyst status) very late last week which read in redacted part:
Thomson Reuters values your opinion and would like to include you in an online research survey regarding the products and services they offer. Your feedback is extremely valuable and will help us better meet the needs of professionals like you.
The link below will take you to a survey hosted by TRC, an independent market research company. The information you provide will be kept strictly confidential and will be reported only in aggregate form. The survey should take about 15 minutes to complete. If necessary, you can start the survey, leave the site, and finish at a later time by again clicking on the link in this email.
Why redacted? Because the link is omitted. You know, the whole confidentiality thing about another TR survey I would characterize generally as being the Company's trying to figure out how to catch up to the pack since it is supposed to be a market leader. At least that's my take based on what few of the survey questions I saw.
I had received an alert with the survey link a few days earlier from a colleague. Either his opinion is more valuable, TR is staggering mass email solicitations, or TR's survey software can't accept a whole lot of responses at any given moment in Internet time.
Anyway, the time I spent on the survey didn't take "about 15 minutes." More like 60 second when I got the following response:
Unfortunately, we have filled our quota of interviews with people matching your profile.
Matching "my profile," really? Or was the response to the last question I answered not what TR wanted to hear? So it goes for "Thomson Reuters develop[ing} products that will be most useful to your profession." [JH]