April 7, 2011
The Dollar Store Model for Very Expensive Online Search -- "Tell us how you’d like to shop for WestlawNext:" New TR Legal Survey
From the Westlaw Insider:
We are continuously looking for ways to improve the way you are receiving the information you need to run your business. Right now, we are researching the way you shop for Westlaw and WestlawNext.
Please take a few seconds and fill out this short survey.
Well, I didn't waste any time to take the survey to see if any questions about how TR Legal could improve "shopping" (read I don't know if questions asked would prompt responses saying in effect "I don't like 'shopping' for Classic Westlaw and WestlawNext"). However, I did click on the survey link and noticed no NDA was required for taking this survey.
So users of very expensive online legal search are "shopping" now? If that's the case I want the Zappos model because at least then the "customer is always right." If the shoe fits, eLaw -- primary and secondary -- is nothing more than the latest styles. Personally, I pretty damn old school -- I prefer wingtips from Allen Edmonds; I'm a buyer when they are on the clearance rank. See "Powered by Service:" Not TR Legal's Library Relations Model.
Two quick questions.
One, will the responses from gushing survey takers be followed up by someone asking, "can we quote you" in ads?
Two, does anyone from Marketing in the Land of 10,000 Invoices screen this nonsense before someone hits the "send," button to publish this [expletive deleted) or is the procedure to release this marketing pablum similar to allowing neophytes in the content commodization information factory authorized to press the "send to print shop" bottom for pocket part updates without editorial supervison? (More about that later.)
Meet Your Quota! Meanwhile check out Greg Lambert's Findlaw Content Writer Files Class Action for Back Wages and Skipped Meals (According to his attorney, the plaintiff "was told whatever you do, just put down 40 hours for the week. That's all you get paid for.") [JH]