March 30, 2011
New Marketing Analysis Software, LexisNexis Client Analysis, Launches April 1
Gone, long gone, are the days of researching Standard & Poor's, Hoover's, SEC filings and Nexis for business press news for client development purposes. On April 1, LexisNexis Client Analysis will launch. Looks like this deep analysis application could be very useful for client development marketing efforts in BigLaw. From the press release:
The software solution mines historical client performance data (including revenue generated by each practice area) and distills it into meaningful reports to identify potential cross-selling opportunities among existing clients while at the same time pinpoints at-risk clients in need of relationship-building activities. Using LexisNexis Client Analysis, law firm marketers can also produce rich analytical profiles that detail client profitability trends; identify characteristics shared by a firm’s best clients; and, use that information to make fact-based decisions on future business development strategies.