January 7, 2011
Un-branding State Codes?
Some of my colleagues here at Buffalo pointed out that the cover of the new volumes of New York Consolidated Laws Service (CLS) published by LexisNexis are strikingly similar to it's competitor McKinney's Consolidated Laws of New York published by Thomson Reuters. So far we have received new CLS volumes for 4 (CPLR) and 40 (Workers Comp). In terms of content, the traditional blue CLS volumes feature forms as indicated on the spine. The new CLS volumes boast "Forms Practice Insight" which appears to be an attempt to provide commentary like its competitor's Practice Commentaries. Here are some observations about the physical similarities between McKinney's and the new CLS volumes: Both covers are pretty much the same shade of black AND both feature gold typography. The typography is very similar except that McKinney's is serif and CLS is sans serif. The new CLS volumes feature a black on black imprint of "CLS" on the spine and the cover. The traditional blue CLS volumes feature "CLS" in a visible shade of blue darker than the book cover. Though the new CLS volumes do have the publisher's name on the spine, it's small letters are very subtle. The only conclusion we can draw about the un-branding is that the publisher of CLS wants us to be confused. Is this happenstance or is this a trend? Have law librarians in states with two competing state codes observed a similar pattern? [BA]
LexisNexis is changing the cover color of the New York Consolidated Laws Service as a result of specific feedback from NY judicial customers who routinely requested a black bound product as they perceive black to the color of “official” New York legal research products. This change is solely to reflect the fact that NY CLS is fully certified as authoritative by the New York Legislature, and not intended to cause confusion. The black cloth and text font used in the new cover design are industry standards, and LexisNexis uses the same cloth on statutory publications in several other jurisdictions. The blue NY CLS volumes also use the same sans serif font.
Additionally, there are several significant differences between the new LexisNexis covers and competitive print products in New York. First, the LexisNexis NY CLS volumes are a larger trim size. Second, the “Knowledge Burst” logo appearing on the bottom of the spine, described as “subtle,” is a registered trademark of LexisNexis appearing on countless other LexisNexis publications. The previous blue volumes of NY CLS contain only “LCP” from an prior publisher on a few select volumes; the majority of the blue NY CLS volumes contain no publisher mark at all. Third, the LexisNexis volumes do not contain any markings or wordings similar in any way to the markings of the competitor’s volumes, which consistently and clearly use “McKinney’s” and other branding.
LexisNexis welcomes all client feedback related to our New York Consolidated Laws Service product and you are welcome to contact me at firstname.lastname@example.org.
Posted by: Cindy Spohr | Jan 14, 2011 5:20:05 AM