Welcome to the Blogosphere, West Reference Attorneys!

While in Denver, Greg Lambert mentioned that there's a new blog in the legal blogosphere. This one is produced by West Reference Attorneys. Damn these Gen X-Yer bloggers for having the energy to be on top of the latest developments vis a vis we rapidly aging and decrepit Baby Boomer bloggers. Only joking, Greg. The blog is targeting summer associates but looks to me like it may be a test bed for more to come because of the dynamics of the traffic to the blog. In his 3 Geeks post entitled How Embarrassing... Westlaw Reference Attorneys Are Blogging... And You're Not??, Greg writes

Mike Carlson, Reference Attorney with Westlaw, talks about the reason for setting up the blog as a way to enter the space that a segment of their customer base is using. In fact, Mike mentions that they see a number of attorneys (not just Summer Associates) that are Googling on legal topics and find their blog in their Google results. Once they find the blog, they also give the West Reference Attorneys a call.

West Reference Attorneys have a common blog where they discuss trends they are seeing in legal research; their customers find them through searching legal topics; their customers are then reading the blog, and some even make a follow-up call to the reference attorneys to get more information. Seems like a decent business idea to me.

I agree, one very smart move by TR Legal. This TR Legal blog might actual stay on my active RSS feed subscription list. [JH]