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March 2, 2010
Who Do You Trust? Top 20 Most Trusted Companies for Privacy
According to Ponemon Institute’s annual Most Trusted Companies for Privacy Study, the top five are
- American Express (1st place last year)
- IBM (3rd last year)
- Johnson & Johnson (5th last year)
- Hewlett Packard (6th last year)
- E-bay (2nd last year)
Google, which did not make the Top 20 last year, came in 13th place. Facebook drop out of the rankings this year. From the press release:
2009 was a tumultuous year for privacy, as illustrated by Facebook’s drop out of the top twenty in a year when they found themselves at the center of a very public debate over the evolution of their privacy policies and settings,” said Dr. Larry Ponemon, chairman and founder, Ponemon Institute. “Facebook draws a great deal of attention because they have chosen to innovate on the issue of privacy in a highly visible manner, and while they were rewarded for their efforts last year, consumers were less kind to them this year, showing just how important privacy protection is as a brand asset.
Complete list here. [JH]
March 2, 2010 in Think Tank Reports, Web Communications | Permalink
