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January 15, 2010
Content Curation, One of 10 Web Trends to Watch in 2010
According to Mashable's Pete Cashmore in a special CNN feature article:
The Web's biggest challenge of recent years is that content creation is outpacing our ability to consume it: "Information overload" has become an increasingly common complaint.
In the attention economy, with its millions of daily status updates and billions of Web pages vying for our time, how do we best allocate that scarce resource? One solution has been algorithmic: Sites like Google News source the best stuff by technical means, but fall short when it comes to personalization.
In 2008, the answer revealed itself: Your friends are your filter. With the launch of its Facebook Connect program, Facebook allowed sites to offer content personalization based on the preferences of your network.
Meanwhile, Google's Social Search experiment is investigating whether Web searching is improved by using information gleaned from your friends on Twitter, Facebook, Digg and the rest. Increasingly, your friends are becoming the curators of your consumption, from Web links to movies, books and TV shows.
Professional "curation" has its place, too: Who better to direct our scarce attention than experts in their fields?