September 9, 2009
Law firms begin to develop policies on social media use
I'd previously posted on the Legal Writing Prof Blog a story about the USMC banning soldiers from using social media because, among other reasons, the security risks these forms of communication present. I speculated in the post that private law firms might not be far behind and lo and behold comes this post from the Legal Blog Watch reporting that several firms are doing just that.
[L]aw firms are beginning to develop guidelines for social media, to ensure that social media activities by the firm's individual lawyers remain consistent with the law firm's image. Unfortunately, some of the contemplated policies seem a bit draconian. For example, at Boyle Fredrickson, a law firm now developing social media guidelines, attorney Adam Brookman expressed the following concerns about a firm attorney using the testimonial feature on LinkedIn:
The bigger concern if you say something [in a testimonial] about somebody in-house or a former employee who ends up terminated, is that raises some potential employment issues, so you have to be very careful.
Another firm said that it discourages lawyers from setting up profiles on more recreational sites, like Facebook or Twitter, which doesn't make much sense to me. After all, these so-called recreational sites enable lawyers to build personal connections with potential clients, which can help generate business.
LBW has invited readers to comment about whether their firms are doing something similar. We invite our readers to do likewise in the comment link below.
September 9, 2009 | Permalink
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