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July 12, 2009

When There's No Print Edition, Do Readers Flock to Newspaper Websites?

Editor & Publisher reports on its analysis of what happens to a newspaper's web traffic once the print edition is dropped on certain days or eliminated completely. Is there a spike in online readership? Is the print product a necessary vehicle to drive people to the website? The article looks at traffic patterns at the Seattle Post-Intelligencer, the Detroit News and the Detroit Free Press, and several smaller newspapers.

Hat tip to beSpacific. [JH]

July 12, 2009 in Publishing Industry | Permalink

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