May 6, 2009
Nielsen on Twitter Quitters
According to a recent Nielsen poll, Twitter quitters outnumber habitual tweeters, "currently, more than 60 percent of U.S. Twitter users fail to return the following month. ... For most of the past 12 months ... Twitter has languished below 30 percent retention. ... Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty."
See also Nielsen's follow-up post (and video clip) prompted by "a healthy amount of criticism from the Twitter community who were concerned that our study sold Twitter short." On Legal Writing Prof Blog, Coleen Barger (UALR Bowen School of Law) offers some reasons for Twitter-quitters quitting. [JH]
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