40 (Only 40?) Rules for Living and Managing the Google Way

Here's the over-the-top product description for What Would Google Do? by Jeff Jarvis (Collins Business, 2009):

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Video of author giving talk at Google here. Hat tip to LISnews. [JH]