MacHEADS Premieres at MacWorld Today

MacHEADS, a feature length documentary which explores the loyalty of Apple Fanatics and their obsession, has its world-premiere today with a screening at MacWorld 2009. [Film's website] The film examines what makes the Mac, the iPhone, and Apple's other products seem like "cultural phenomena" rather than just consumer electronics. Like wow, man. After viewing the below trailer, I wish I had a joint to smoke. (Note to DEA, I don't as in don't have a joint or smoke dope anymore.)

OK, I spent a small fortune in 1992 to buy a Mac to replace my DOS-driven laptop after one too many instances of taking two days to load programs. Got to hate the command line circa early 1990s. My IIci running System 6 (image above left) was a great machine and Apple remains a consumer electronics innovator but there's no need to pay the premium the company charges for its hardware anymore. It's the marketing, stupid.

Check out Cnet's review of the documentary. [JH]