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August 15, 2008
A Primer on Law PR 2.0
The legal public-relations firm Jaffe Associates has released a white paper on Law PR and the use of Web 2.0 technologies, and has launched the Jaffee Blog to provide attorneys and legal marketers with information about using Web 2.0 in their marketing efforts. Hat tip to Bob Ambrogi.
On the New PR Landscape. See Mark Hopkins' The Changing Role of Public Relations and Steve Rubel's Does the Thrill of the Chase Make PR Obsolete? [JH]
August 15, 2008 in Web Communications | Permalink
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