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July 2, 2008
The Role of the Internet in Consumer Research and Purchasing Decisions
The Pew Internet & American Life Project has published The Internet and Consumer Choice: Online Americans use different search and purchase strategies for different goods (pdf). The study tracks the decision-making processes for buying music, purchasing a cell phone, and buying or renting a home. Read more about it: Press Release, Web Page for the Report. [RJ]
July 2, 2008 in Think Tank Reports | Permalink
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