July 16, 2008
Baby Boomers Closing the Digital Divide
A new study released by The Center For The Digital Future and AARP shows older (50+) Internet users are rapidly closing the digital divide. The following are some of the key findings AARP identified in its press release:
The Internet as news source – Users 50+ go online more frequently to check for news compared to those under 20. Forty-two percent of users 50 and older check the Internet for news daily or several times a day, compared to 18 percent of users under 20.
Importance of online information - A larger percent of users under 20 compared to those over 50 (85% vs.76%) said that the Internet is an important or very important source of information. However, the percentage of those over 50 who state this has grown substantially in five years (2002 to 2007), up slightly more than half (51%).
Social activism – Thirty-six percent of members 50 and older said their social activism has increased since they began participating in online communities for social causes, compared to 29 percent of members under 20.
Participation in and importance of online communities – A large percentage of Internet users 50 and older who are members of online communities report extensive involvement in their communities and benefits from their participation. Fifty-eight percent of members 50 and older log in to their online community daily or several times a day, compared to 47 percent of members under 20. Both 50+ and under 20 online community members say their online community is very important or extremely important to them: (70 percent of members 50 and older, and 68 percent of members under 20).
TrackBack URL for this entry:
Listed below are links to weblogs that reference Baby Boomers Closing the Digital Divide: