Amazon Video on Demand Launched Today

Amazon Video on Demand will be accessible to a limited number of invited Amazon.com customers today before it opens to the general public later this summer according to this New York Times story. Unlike other Internet video stores, like Apple iTunes and the original incarnation of Amazon’s video store, Amazon Video on Demand customers will be able to start watching any of 40,000 movies and television programs immediately after ordering them because they will stream, just like programs on a cable video-on-demand service. [JH]