Five years later: Media perceptions from 2002 to 2007

From Edison Media Research:

"Consumers’ media perceptions and habits are changing as the Internet becomes an increasingly important medium for information and entertainment, according to a new Internet and Multimedia 2007 report by Edison Media Research. Consumers age 12 and older were asked to choose the “most essential” medium in their life; 33 percent chose the Internet, just behind television (36 percent), but above radio (17 percent) and newspapers (10 percent); in 2002, the Internet trailed TV on this perception by a significant margin (20 percent vs. 39 percent), and also trailed radio’s 26 percent."  [RJ]