Could Microsoft Knock Off Yahoo To Become Google’s Biggest Competitor?

Interesting post from TechCrunch:

"As much as I would have thought such a post title would have been absurd a week ago, it could happen. According to the latest search market share figures released by Compete, MSN/ Live increased its market share by 67% from May to June 2007, putting Microsoft’s share of search at 13.2% behind Yahoo at 19.6% and Google on 62.7%. Over the year, Microsoft’s search traffic is up 47%.

Despite a $100 million Crispin, Porter + Bogusky advertising campaign, Ask saw its share of the search market decrease from 3.5% to 3.3%, although to be fair to Ask, Compete recorded a 2.6% rise in traffic."  [RJ]