July 12, 2007
Google Earth announces formal nonprofit initiative
"At an event in Google's New York offices on Tuesday, the company unveiled a new initiative to make its Google Earth geography software a more accessible tool for nonprofit organizations.
"We're now officially launching a program called Google Earth Outreach," said John Hanke, director of Google Earth and Maps. "Google is stepping up and validating this as a bona fide program that will be staffed in our group."
Nonprofit uses, particularly those pertaining to environmental and humanitarian causes, have proven to be one of the most prolific uses for the software. "We think that the technologies we're developing can be an important catalyst for education, for sharing information, for advocacy, to address global and local issues that affect everyone around the world," said Elliot Schrage, Google's vice president of global communications and public affairs." [RJ]
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