December 28, 2006
Yahoo's Project Panama Expected in Early 2007
Yahoo's Project Panama is the company's new advertising solution. It is Yahoo's answer to Google which does a much better job of matching advertising to search queries. Project Panama is expected to lead to greater click-throughts for its advertisers which could increase Yahoo's share of the search advertising market.
Project Panama is expected to go into production in the first quarter of 2007. For users it will be marketed as a new search engine but details on how the new search engine will be more helpful for users are sparse at this time. For more, see webpronews.com's Yahoo Finally Launches Project Panama and Yahoo Readies New Search Engine on Law.com's Law Librarian Update. [JH]
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