July 12, 2006
Search Engine Competition, A Click Away from Change?
In its review of search engine competition, The un-Google, The Economist observes that Google's market share lead appears to be "daunting" while noting that "the industry is young and switching-costs for users are low (a click, in effect), so there is still the potential for a change in leadership among [the top] four [companies -- Google, Yahoo!, MSN and Ask]." [JH]
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