Buy Groceries at Amazon.com

The Amazon Grocery.

From the announcement:

Selection
At Amazon Grocery, you'll find longtime staples, from Kellogg's to Jiffy Pop. You'll find new entries, such as Kashi cereals and Kraft Easy Mac microwavable snack packets. And when we carry a brand, we'll try to carry every flavor available: not just the most popular flavors of Jell-O, but all flavors, from apricot to wild strawberry and the 70 flavors in-between. We're also making regional favorites like Andy Capp Hot Fries available nationwide, and making hard-to-find specialties like Zico Pure Coconut Water a standard part of our mix.

We also have an extensive selection of natural and organic products. If you haven't heard of Immaculate Baking Company or Bear Naked, let us be the first to introduce you to these earth-friendly brands and their fantastic products.

Value
Our goal at Amazon Grocery is to make sure you find the products you want, available at a competitive price, shipped free via Super Saver Shipping or Amazon Prime. To do this, we're working with our manufacturers on ways to keep per-unit costs low. For example, items you purchase might come in larger packs than you see at a traditional grocery store, and we might ship a product in a manufacturer's original case.

Because we only carry products when we can offer great prices and free shipping, we don't carry everything (yet!). For example, we don't currently offer perishable items such as milk, fresh meat, or peaches, because we can't ship these for free. But, we work on improving our selection every day, so check back often to see what we've added.

A New Way to Shop
Along with this new category of products, we're highlighting a feature we call Your Shopping List, which you'll find under the "Your Lists" link on the top of every page. Your Shopping List makes it easier to locate and keep track of items you purchase routinely--products such as coffee and tea, cereal, paper towels, and cookies. You can order one or all of the products directly from your list, and you can add and delete items with the click of a button.

Just imagine the economies of scale when the Amazon Grocery markets local specialties globally. File under "amazing." [JH]