Zaring on Frankel on Punching In

My zany, yet super-cool friend, David Zaring (Wharton) alerts me to a new workplace law book of sorts on the Conglomerate Blog:

In Punching In, Alex Frankel took a bunch of different front-line jobs with massive American companies (for instance, at The Gap, which hires 135,000 people, and Starbucks, which hires 130,000) and reported back on what the experience is like.  He rode trucks for UPS, tried unsuccessfully for gigs at Whole Foods and The Container Store, picked up customers for Enterprise Rent-a-Car, you get the idea.  The book tries to sort out what corporate culture is, and whether it matters, though you're not going to write a book about corporate culture if you don't think it matters.  The verdict on UPS is quite positive, with esprit, elan, and high tech everywhere.  Enterprise sorta comes across as a Ponzi scheme selling corporate advancement, as well as cars and insurance.  The Gap is a hell of constantly unfolded clothes.  Starbucks is team-oriented and seriously busy.  Apple is a cult that Frankel likes.

With these kinds of memoirs, with the names changed, the locations obscured, and so on, the question is often: how much of this is fiction?  Frankel's book didn't seem very fictional, but it also wasn't quite enough fun.  His totally plausible experiences lacked interesting story arcs.  It is impressive that he actually worked all these front line jobs, but he seemed peeved and/or journalistically neutral about the experiences, not lapidary and engaged.  Fans of this sort of literature might enjoy Ben Cheever's Selling Ben Cheever even more.

Great stuff. But why didn't Frankel try to get a job at Wal-Mart and then attempt to buy health insurance?

PS