February 6, 2009
Translating Your School's Web Pages for Foreign Students
The website for Thomas Jefferson School of Law in San Diego has pages devoted to its LL.M. programs. Nothing new about that. But what they do that other schools should pick up on is having some of those pages in languages other than English. Of course you want LL.M. students whose English is strong enough for your graduate courses, but when marketing these programs it helps a lot to have information available in languages other than English. Click here to see the page that has links to pdfs that translate the information into French and Chinese.
By putting the information only in links to pdfs rather than their own web pages, I think that Thomas Jefferson may be missing out on potential law students who are doing web searches in languages other than English. Unless the web search engines are also picking up the pdfs, students may not find them as easily. The law school may decide to change that in the future, or they may decide to keep what they have (which is very good when you consider that most law schools have nothing in other langauges about their LL.M. programs) and perhaps add other languages (such as Spanish, to recruit students from Mexico and other Spanish-speaking countries). LL.M. students from other countries are usually happy to translate such information for you.
While you're at the Thomas Jefferson law school's website, you might also want to check out the photos from the latest discovery at TJSL -- a mamouth tusk! We were sent to the website to see those photos by the Law Librarian Blog, which had posted about what the school found while building its new downtown campus.
February 6, 2009 | Permalink
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I think many schools have caught up since your posting. We work for several Universities who translate their marketing material. The most common languages are Spanish, French, Chinese, Korean and Japanese.
Posted by: Sergio | Oct 26, 2010 12:54:39 PM