Sunday, February 2, 2014

Superbowl Commercials and Diversity

Many who watch the Superbowl do so for the game. Many others (like me), watch it for the commercials and the half-time show.  I was not disappointed. 

First, Bruno Mars, along with Red Hot Chili Peppers, put on a spectacular show. 

Second, I enjoyed the creativity in many of the commercials. One of the commercials, however, stood out to me. In particular, Coca-Cola aired a commercial that featured the song, "America the Beautiful." It was sung in English and other languages, including Tagalog, Arabic, and Hindi. The commercial also included a gay couple. In my opinion, it was a truly beautiful rendition of the song and I fully appreciated Coca-Cola's inclusiveness and promotion of diversity. 

Unfortunately, seconds after the commercial aired, many expressed displeasure, if not anger, with Coca-Cola, as evidenced by the responses posted to Coca-Cola's Facebook Page. These comments remind me of the hateful responses to the Cheerios commercial last year that featured an interracial family. (See Huffington Post here for more details). Cheerios aired a follow-up commercial during the Superbowl, which once again showed the (growing) interracial family. 

It will be interesting to see how Coca-Cola and Cheerios will react to the responses. I, for one, will buy more Coke drinks and Cheerios tomorrow. And Bruno Mars's songs. 

RCV

http://lawprofessors.typepad.com/immigration/2014/02/coca-colas-superbowl-commercial-america-the-beautiful.html

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