HealthLawProf Blog

Editor: Katharine Van Tassel
Concordia University School of Law

Monday, March 28, 2011

Voluntary Enrollment Strategies

The GAO has issued a new letter report, available here, that addresses strategies for encouraging voluntary health insurance enrollment (i.e., leaving on one side PPACA issues such as the individual mandate and insurance industry regulation). Based on interviews with analysts and stakeholders GAO reported the following strategies as likely having traction:

(1) Modify open enrollment periods and impose late enrollment penalties. (2) Expand employers' roles in autoenrolling and facilitating employees' health insurance enrollment. (3) Conduct a public education and outreach campaign. (4) Provide broad access to personalized assistance for health coverage enrollment. (5) Impose a tax to pay for uncompensated care. (6) Allow greater variation in premium rates based on enrollee age. (7) Condition the receipt of certain government services upon proof of health insurance coverage. (8) Use health insurance agents and brokers differently. (9) Require or encourage credit rating agencies to use health insurance status as a factor in determining credit ratings.

Notwithstanding these strategies for voluntary enrollment the mandate and regulatory elephants in the room were difficult to ignore. Of the four themes or frames cited by the interviewees, the second was "regardless of the particular approach taken to increase voluntary enrollment in the absence of an individual mandate, the availability of affordable, high-quality health care plans with a basic set of benefits, and full coverage of preventive care services is essential to encouraging voluntary enrollment in the coverage." [NPT]

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