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Akron Univ. School of Law

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Thursday, December 4, 2008

YouTube Medical Device Ads: Violation of FDA Rules?

Yesterday's Wall Street Journal's Health Blog ran a short post on the use of YouTube videos to advertise medical devices and challenges to those ads by Prescription Project, an advocacy group backed in part by the Pew Charitable Trust.  I must admit in my YouTube searches the term medical device has never been of great interest, however, it must be for some because companies are using YouTube to advertise their products.  Jonathon Rockoff reports,   

Youtube_2 The Prescription Project says YouTube videos for medical devices made by Abbott, Medtronic and Stryker violate federal rules because they don’t contain required warnings and disclosures. And the group wants the FDA to do something about them.

The companies tout the virtues of the devices without also stipulating the risks that patients need to know before deciding whether to use the products, Allan Coukell, the Prescription Project’s director of policy, told the Health Blog. . . .

The Prescription Project urged the FDA, which has warned some drugmakers about Internet ads, to update its advertising rules to specifically apply to the growing role of on-line marketing. . . .

http://lawprofessors.typepad.com/healthlawprof_blog/2008/12/youtube-medical.html

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