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June 3, 2010

FTC Investigation of Ad Claims that Rice Krispies Benefits Children's Immunity Leads to Stronger Order Against Kellogg

FTC News Release: 

Leading cereal maker Kellogg Company has agreed to new advertising restrictions to resolve a Federal Trade Commission investigation into questionable immunity-related claims for Rice Krispies cereal. This is the second time in the last year that the FTC has taken action against the company.

“We expect more from a great American company than making dubious claims – not once, but twice – that its cereals improve children’s health,” said FTC Chairman Jon Leibowitz. “Next time, Kellogg needs to stop and think twice about the claims it’s making before rolling out a new ad campaign, so parents can make the best choices for their children.”

Kellogg has agreed to expand a settlement order that was reached last year after the FTC alleged that the company made false claims that its Frosted Mini-Wheats cereal was “clinically shown to improve kids’ attentiveness by nearly 20%.”

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Post by Donna M. Byrne, Professor of Law, William Mitchell College of Law

June 3, 2010 in Health Claims, Labeling | Permalink

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