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January 8, 2010

"Digestiv" and alcohol labels

From Bevlog (a really fun blog about alcohol beverage labels!):

Remove the Word “Digestif”

. . .  TTB does not allow any reference to digestif, digestiv or similar. Here is an example of a recent rejection, wherein TTB explains that the term is not allowed, and why. TTB regards it as a therapeutic claim. . . .

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Post by Donna M. Byrne, Professor of Law, William Mitchell College of Law

January 8, 2010 in Labeling | Permalink

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