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September 9, 2009

Criticism and Concern over "Smart Choices" Green Checkmarks

From the New York Times:

For Your Health, Froot Loops

. . . The green checkmark label that is starting to show up on store shelves will appear on hundreds of packages, including — to the surprise of many nutritionists — sugar-laden cereals like Cocoa Krispies and Froot Loops.

“These are horrible choices,” said Walter C. Willett, chairman of the nutrition department of the Harvard School of Public Health. . .

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September 9, 2009 in marketing, nutrition policy | Permalink

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