August 26, 2009
Powerade v. Gatorade case and the Lanham Act
The recent decision in Stokely-Van Camp, Inc. v. Coca-Cola Co. (i.e., Gatorade vs. Powerade) illustrates the hurdles a company has to overcome to convince a court to stop a competitor from using arguably false advertising. Stokely-Van Camp, Inc. (“SVM”) was challenging advertising that compared Powerade ION4 to Gatorade Thirst Quencher.
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I have read the description and come to know that SVM is good advertising as it is compare to other advertisements.The best advertisements may win the battle and give the consumers the good brand with all qualities.
Posted by: martineargent | Oct 24, 2009 2:42:33 AM