August 2, 2009
Tastier Sounding Fish Names Lead to Overfishing (or Who Wants Slimehead?)
When the Slimehead was renamed the Orange Roughy, it became dinner worthy and was overfished, according to a Washington Post article:
. . . An arm-long fish with the look of a prehistoric fossil, the slimehead lived in obscurity a quarter-mile deep in the ocean. The fish was known mainly to scientists, who named it for its distinctive mucus canals.
But then, in the 1970s, seafood dealers came up with a name that no longer tickled the gag reflex. This was the beginning of the "orange roughy."
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