FDA to study consumer reactions to front-of-package nutrition labels

This came from Food Label News:

FDA is proposing to conduct an experimental study to assess quantitative consumer reactions to front-of-package nutrition symbols. The proposed study is described in the June 1, 2009, Federal Register.

In part the study design uses a Web-based survey to collect information from a sample of 2400 adults. Participants would view a label from a set of food labels that vary in the presence and type of symbol, the type of food product, and the quality of nutritional attributes of the product. The study would measure various consumer reactions described in the notice.