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July 23, 2009

European beauty standards for veggies? The knobbly carrot and others

There's a great post on Food Liability Law Blog (by Stoel Rives law firm) about a British grocery store chain that launched a campaign to save ugly fruits and vegetables. The EU has marketing standards from some kinds of produce . . .

UK Hails the Return of the Nobbly Carrot and the Bendy Cucumber

. . .While selling such vegetables for Halloween decoration might have been a good idea, Sainburys had a different agenda, a "Save Our Ugly Fruit and Veg" campaign to highlight some of the European Commission's most mocked regulations, those requiring that all fruits and vegetables in 36 categories meet marketing standards in order to be sold anywhere in the European Union. . .

read the post

July 23, 2009 in Farming, Legislation, marketing | Permalink


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