May 13, 2009
When is breakfast cereal a "drug"? When it's Cheerios
General Mills, maker of Cheerios, received a letter from the FDA yesterday warning that the health claims about fiber and heart disease on Cheerios boxes are unauthorized and make the cereal into a "drug." The claims about fiber show that the product is "intended for use in the prevention, mitigation, or treatment of a disease."
Some Cheerios boxes say "You can lower cholesterol 4% in 6 weeks."
The letter also states that the Cheerios website is treated part of its labeling because the URL is printed on the box, and the website says "Heart-healthy diets rich in whole grain foods can reduce the risk of heart disease." This statement is not an authorized health claim.
Here are some of the requirements for "qualified health claims" regarding fiber and coronary heart disease from 21 CFR 101.77(c)(2)(i):
(A) The claim states that diets low in saturated fat and cholesterol and high in fruits, vegetables, and grain products that contain fiber may or might reduce the risk of heart disease;
(B) In specifying the disease, the claim uses the following terms: heart disease or coronary heart disease;
(C) The claim is limited to those fruits, vegetables, and grains that contain fiber;
(D) In specifying the dietary fiber, the claim uses the term fiber, dietary fiber, some types of dietary fiber, some dietary fibers, or some fibers; the term soluble fiber may be used in addition to these terms;
(E) In specifying the fat component, the claim uses the terms saturated fat and cholesterol; and
(F) The claim indicates that development of heart disease depends on many factors; and
(G) The claim does not attribute any degree of risk reduction for coronary heart disease to diets low in saturated fat and cholesterol and high in fruits, vegetables, and grain products that contain fiber.
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I've read some articles regarding to a cheerios and they all say that cheerios have the ability to less you cholesterol 4% in 6 weeks,and i encourage to try that for my breakfast its good that i found this blog earlier its very important information for me. Thank you so much.
Posted by: dermatology rancho cucamonga | Jul 7, 2009 7:59:40 PM
I believe this is an alarming topic! Most people do love cereals because of the "good for the heart" line. But since it's proven that it is on the other side, I think everybody has the right to get informed about this matter.
Posted by: Jasmine | Jul 23, 2009 2:45:12 AM
I feel that the world of branding is in a total mess..I mean it's not only Cheerios...I mean I'm from Europe...and well same applies here...I mean the manufacturers are claiming such nonsense ...I mean lower your bad cholesterol with Cheerios...it doesn't even sound serious...I'm just waiting for the day when they start printing messages..like Cheerios will prolonge your life by 20-30 years...I mean they are already allowed to put out such nonsense claims, so why stop here (being a bit sarcastic)...
Posted by: Reduce High Cholesterol Level | Sep 11, 2009 2:18:25 AM
Gee! I didn't know that! Thanks!
Posted by: Buy Fioricet Online | Oct 13, 2009 11:30:32 PM
I've read some articles Related to this ...but this is nice....
Posted by: health foods | Jan 22, 2010 3:45:32 AM
While it is important for the FDA to regulate comments and health claims related to the food products that we as consumer purchase, it should also be stated that as consumers it is our responsibility to be informed and educated about the items that we are purchasing. Advertising has always held the ability to be deceptive and as long as you are willing to believe everything that you read or hear then you will become a victim of it at some point in life.
Cheerios isn't the only company misguiding us on the product offerings and their ability to (or not to) influence our health and wellness.
Education, knowledge, and understanding are keys to assuring that you don't become victim to such practices. We can't all count of one committee (the FDA) to keep us healthy or to catch everything--and we certainly should not be so sheltered as to take our own health into our hands and think that a cereal is going to make things all better!
Talk to a doctor, nutritionist, or health care provider before making such medical decisions!
Posted by: mary | Jan 22, 2010 7:33:11 AM