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January 21, 2009

Coke Sued over Vitamin Water -- Sugar!!

Center for Science in the Public Interest has sued Coca Cola over its promotion of Vitamin Water as "healthful".  In fact, the drink has 33 grams of sugar per bottle, about the same as a can of pop. From the CSPI News Release:

"Coke fears, probably correctly, that they’ll sell less soda as Americans become increasingly concerned with obesity, diabetes, and other conditions linked to diets too high in sugar," said CSPI litigation director Steve Gardner. "VitaminWater is Coke's attempt to dress up soda in a physician's white coat. Underneath, it’s still sugar water, albeit sugar water that costs about ten bucks a gallon." VitaminWater typically retails for about $1.49 for a 20-ounce bottle.

For more information:

FDA – CFSAN – Structure/Function Claims
http://cspinet.org/new/200901151.html

Text of the Federal Regulation
http://www.cfsan.fda.gov/~lrd/fr000106.html
The regulation deals with labeling in regard to the health benefits of nutrients within food.  This seems to ignore the health benefits of the food product as a whole.  While it may be true that a specific nutrient in a food is beneficial, those benefits may be overshadowed by harmful effects brought about by the food product as a whole.

Read the CSPI complaint against Coke alleging unlawful business practices, fraudulent business practices, misleading and deceptive advertising, untrue advertising, fraud, misrepresentation, which was filed on 1/14/09.
http://cspinet.org/new/pdf/vitaminwater_filed_complaint.pdf

January 21, 2009 in Dieting, Labeling, marketing, Obesity | Permalink

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Comments

Do vitamin water same with antioxidant water?
I am confused about it but i think antioxidant water is more healthier and more effective in terms of to become more fit and look good.

Posted by: Cristina Pengson | Mar 2, 2009 7:44:09 AM

Well, I doubt they will win this suit
but if they do it will certainly set
a historical precedent.

Posted by: ranway | Apr 21, 2009 5:56:39 PM

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