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December 18, 2008

From FDA Law Blog: Cargill to make Stevia-derived sweetener

Cargill has evidently applied for GRAS (Generally Recognized As Safe) status for its new sweetener, but FDA has not yet ruled on the GRAS application:

Cargill Announces Plans to Market Stevia-Derived Sweetener Without FDA’s Blessing, and CSPI Cries Foul

On December 15, Cargill issued a press release in which it announced a “broad-based national integrated marketing campaign” to promote its sweetener Truvia™ (Truvia™ is Cargill’s preparation of rebiana, or rebaudioside A, one of the sweetening components that can be extracted from Stevia rebaudiana). . .

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December 18, 2008 in Ingredients | Permalink

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