European Consumers and Food Labels

Here's an article on a study of consumer purchasing behavior.  European consumers spend about 30 seconds choosing a food product, and they are more likely to read nutrition information when choosing yogurt, breakfast cereals, and "ready meals."

Europeans understand food labels, but taste remains their primary purchase driver

A pan-European study by the European Food Information Council (EUFIC), presents interesting information for the food industry - with food labels found to be widely understood and recognised. “While there are several nutrition labelling schemes across Europe, our findings show that people recognise them and generally know how to use them to make informed nutrition choices,” commented Professor Klaus Grunert of the University of Aarhus, Denmark, who conducted the study for EUFIC. “Nutrition labelling should be seen as a key element in a rounded public health strategy.”

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