November 10, 2008
European Consumers and Food Labels
Here's an article on a study of consumer purchasing behavior. European consumers spend about 30 seconds choosing a food product, and they are more likely to read nutrition information when choosing yogurt, breakfast cereals, and "ready meals."
A pan-European study by the European Food Information Council (EUFIC), presents interesting information for the food industry - with food labels found to be widely understood and recognised. “While there are several nutrition labelling schemes across Europe, our findings show that people recognise them and generally know how to use them to make informed nutrition choices,” commented Professor Klaus Grunert of the University of Aarhus, Denmark, who conducted the study for EUFIC. “Nutrition labelling should be seen as a key element in a rounded public health strategy.”
TrackBack URL for this entry:
Listed below are links to weblogs that reference European Consumers and Food Labels:
hmm very interesting good read thanks
Posted by: Acai Berry Detox | Dec 30, 2008 9:46:23 AM