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July 30, 2008
FTC Report Sheds New Light on Food Marketing to Children and Adolescents
"The Federal Trade Commission today announced the results of a study on food marketing to children and adolescents. The report, Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation [see also Appendices A-F], finds that 44 major food and beverage marketers spent $1.6 billion to promote their products to children under 12 and adolescents ages 12 to 17 in the United States in 2006. The report finds that the landscape of food advertising to youth is dominated by integrated advertising campaigns that combine traditional media, such as television, with previously unmeasured forms of marketing, such as packaging, in-store advertising, sweepstakes, and Internet. These campaigns often involve cross-promotion with a new movie or popular television program. Analyzing this data, the report calls for all food companies âto adopt and adhere to meaningful, nutrition-based standards for marketing their products to children under 12.â
Thank you to Mary Ann E. Archer, J.D., (Associate Director for Public Services, Warren E. Burger Library, William Mitchell College of Law) for preparing this post.
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