February 12, 2008
CSPI Report on Junk Food Marketing in Schools
WASHINGTON: Junk-food and soda makers directly market to young children right in their schools, according to a new survey of public schools in Montgomery County, Maryland. Conducted at the request of Montgomery County Council Member George Leventhal, chair of the Health and Human Services Committee, the Center for Science in the Public Interest (CSPI) found that the most prevalent forms of marketing in schools are signs on the exteriors of vending machines, food sales in vending machines, posters, and school fundraisers.
Eighty-three percent of schools have posters or signs with food or beverage marketing messages (such as posters for Richâs ice cream or Little Debbie snack cakes), and less than half (42 percent) of those signs market healthier categories such as dairy.
more (press release)
Thanks to William Mitchell College of Law student Helen McDonough for preparing this post.
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the thing is now companies are using great certifications like organic and fair trade and getting them approved on junk food. Take steaz sparkling green tea, which is now appropved for schools. This drink has 35 grams of cane sugar and carbonation. It is no Honest Tea... This junk food is liquid candy
Posted by: judy | Mar 11, 2008 5:15:19 PM