November 29, 2007
Hannaford's Chain concludes nutrition sells
The Hannaford Brothers grocery store chain, based in Maine, has developed a nutritional rating system to help guide customers towards healthier foods. The system that Hannaford developed, called Guiding Stars, rated the nutritional value of the grocery items in the store on a scale of zero to three stars, with three representing the most nutritious products. A survey of Hannaford customers found that 81% were aware of the system and half of the customers used it fairly often.
NY Times article
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