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September 17, 2007

"De facto" standard against sugary beverages in schools

The other ABA (the American Beverage Association) says it will not oppose proposed new standards prohibiting sugared soft drink sales in schools. From WebMD:

Major soft drink manufacturers agreed last spring to a voluntary deal that takes sugared sodas and other drinks out of elementary and middle schools. But for years it has opposed efforts to make new standards part of national law.

The industry is no longer opposing a new national standard, said Susan Neely, president of the American Beverage Association, the trade group representing Coca-Cola, PepsiCo, and other drink makers. The reason for the shift, she suggested, is that the nutritional requirements are unlikely to be much stricter than voluntary standards already endorsed by the industry.

“We are moving full-caloried soft drinks out of the nation’s schools,” Neely told reporters at a forum on the new proposals Friday. “It is basically a de facto national standard.”

WebMd article by Todd Zwillich
American Beverage Association ad campaign

September 17, 2007 in Children, Legislation, nutrition policy | Permalink


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