August 31, 2007
Kids prefer McDonald's
Kids prefer food that comes in a McDonald's wrapper, according to a recent study, even if it's the same as the food in a plain wrapper.
"Told they were playing a food-tasting game, the kids sat at a table with a screen across the middle. A researcher reached around either side of the screen to put out two identical food samples: slices of a hamburger, french fries, chicken nuggets, milk, or baby carrots.
The only difference between the pairs of food samples was that one came in a plain wrapper, cup, or bag, and the other came in a clean, unused McDonald's wrapper, cup, or bag. The kids were asked whether they liked one of the foods best, or whether they tasted the same.
In all cases, the majority of the kids said the "best" foods were those linked to the McDonald's brand, even though the only differences between the bags were the McDonald's logos (no special advertising materials were used). " -- CBS News/ WebMD
The preference for brand-name foods even applied to carrots. Read the CBS News article.
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